Expect The Unexpected in Melbourne…..

November 16th, 2015 by

Excited to spotlight an amazing event by Belle Laide Events in our latest Blog, check it out! 

What better way to showcase a destination than to get nearly 600 travel agents and wholesalers from 38 countries in the one room, shut the door, indulge them with sensational food and drink in a magnificent setting and let the collaboration flow? That’s exactly what happened at the Tourism Victoria – Australian Tourism Exchange 2015.  

Held in Melbourne for the first time since 2009, the networking event was designed to highlight the city as one of the world’s premier tourist destinations. Patrons were treated to an extensive presentation of the Victorian capital as the fabulous hub of culture, dining and shopping that it is. Capitalising on Melbourne’s ranking as one of the most liveable cities in the world, the event also showcased the city as the gateway to rest of Victoria, and a bucket list destination for both Australians and overseas travellers.  


Belle Laide Events created a concept for the event which was “Expect The Unexpected in Melbourne”. Guests arrived to a static gallery-style event space, where concierges asked them to choose an entrance by flipping a custom made token. Guests could either enter via the Federation Court or via The Great Hall.

Canapés and drinks were served on arrival. All menu items were locally sourced by Peter Rowland Catering. The wines and craft beers were provided by a variety of Victorian wineries and breweries.


Large black and white sets featured iconic photographic imagery of Melbourne venues such as the Queen Victoria Market, Chinatown and Hidden Laneways.


All formalities were delivered via video displayed on large screens around the venue. After the last speech the real magic started.


Guests worked their around the room from the colourful Asian food station, to the speakeasy laneway bar, a charcuterie and a donut station replicating the Queen Victoria Market.


Other impressive food stations included trays stacked with oysters, fresh seafood and a blini station.



The most impressive moment of the night was when guests were invited to take a meringue from the Charlie Buckett meringue wall and create an Eton Mess with cream and fruit.

Event Confidential